The First cosmetic counter was seen in 1909, and by 1920 every department store in the WORLD had cosmetic counters. With these cosmetics, women used makeup to achieve a youthful look. The first makeup trend of the twenties was the cupids bow lip, created by Clara Bow. Metal lip tracers were used to create the perfect pout. This look was first seen in the image below, dark-eyes and bow-like red lips.
The major concept of cosmetics in the twenties' was to create an artificial-looking face. This look was achieved with heavy amounts of makeup. Cake mascara, cake powder, cake foundation, cake lipstick-everything.
The Roaring Twenties, as every other era, had an ideal body concept. The flapper look showcased this beauty ideal, along with many others. The flapper had a boyish thin figure, this was extremely desired.
The fifties idea of beauty is by far the most different from any other era that I have come across. This is the first propaganda picture I found:
If this advertisement was shown today-it'd be a joke. However in the fifties, curves were luscious and desirable. This was due to the men returning home from WWII and women ditching their work clothes for a need for feminine beauty. Advertisements to achieve a happier life were booming, like the one shown above. These advertisements are definitely humorous.
The hour-glass body ideal was highly desirable, and we have Marilyn Monroe to thank. Corsets made a come back and were a daily necessity to achieve an hour-glass figure.
In addition to an hour-glass figure, women also adored using cosmetics. The trend at the time was the "doe eye." Intense makeup was applied to the eyes, along with a flawless complexion and a bold lip. Hair was often teased, brushes, and sculpted into short, wavy styles.
Overall, I found the twenties and fifties ideal beauty concepts to be very intriguing.
Works Cited:
"1920s Beauty." Glamour Days. N.p., n.d. Web. 12 May 2016.
"Beauty Ideal Over The Decades." IdealistStyle. N.p., n.d. Web. 12 May 2016.
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